October 30th 2012 is coming up fast, just like the cars in Need for Speed: Most Wanted. This live action ad for the latest entry in the series helmed by industry veterans Criterion shows what happens when you show off in an open world racing game, all your friends will chase you down. The always online features mean that there’s always new challenges, stunts, times and whatever else Criterion can throw at you to beat. So next time you brag about that 180 you just performed while jumping off a steel mill loading ramp, know that everyone from your friends to anyone in the world will now try their best to out do you and brag about it even harder when they do. Be sure to get your daily dose of hoonage by watching the crazy trailer below.